The tooth gel is co-designed by a dentist with more than 10years. The purpose of this design is to remove the bacteria in the nooks and crannies of the tongue’s surface, which caused bad breath most of the time. A zinc compound is used to neutralize the sulfur gasses that the bacteria give off. It is differentiated from toothpaste.

  Injection-molded tube was chosen to be the packaging after a final discussion about the box and tube,the reason of which is that customers are used to pack oral care products in a tube and box packaging is too common to grab the consumers’eyes when they walk down the aisle.