At present China’s high-end cosmetics market is mostly dominated by international brands, domestic Chinese brands can only struggle in the low-standard market. This is there are many reasons, but in the packaging design flaws are obvious.

 

International brand mostly formed their own traditions in the packaging design, shape and color, have formed a complete set of patterns, and our product design randomness is very big, product lack even the inertia. Appropriate commodity packaging not only can strengthen the visual impact to attract consumers, but also the grade of the brand can be reflected incisively and vividly. So packaging of eco tube for cosmetics as the product of "appearance", should not only have the function of expression, protection products, also must be able to attract purchase, the use of guiding consumption.