Cosmetic tube packaging

When it comes to cosmetic packaging innovation, it include cosmetic tube packages, formulations and delivery systems. As for the details, what we can see now in the market such as battery-operated mascaras, lip balm that changes color on different applications, fragrances dressed as dolls, nozzle tube with brush and lip gloss tube with roll on. They are valuable innovation of cosmetic tube packaging.

The popular adjective also describes compelling strategies and the results of effective R&D, such as brands’ use of color-coded SKUs that instantly ID a full range, suppliers’ abilities to bring a prestige look to mass market goods, and the development of materials and decorative techniques that allow packaging to reach new heights of sensory appeal.

So supplies should take more thing into consideration. With a explosive number of brand depending on the expansion through the worldwide market. Specially, the BRIC countries, China, Russia, Brazil and India included, becomes an important market. More than the skincare ingredient and the beauty needs, supplier should pay more attention to the inherent values and the regional customer of the customers. Making an innovative marketing strategy is the first step.