Held at Le Vaudreuil on March 21 and 22,the beauty tube packaging congress always tells how the packaging industry will move.The consulting and research firm specializing in cosmetic packaging has given its results on the study about how the role and the future of packaging is perceived by insiders of the cosmetic packaging industry.

While primary packaging is ranked in third place, after the brand and the effectiveness of the formula, as a factor influencing the consumer’s decision to purchase a beauty product, the overall aesthetics of the product is perceived as the first key to commercial success for a beauty product, before advertising, effectiveness of the formula, and the pleasure of grasping and touching.

As for the other parts,some marketers participating in the research think that there are four critical features that will impact the cosmetic packaging iudustry including that pleasure of use, aesthetics, environmental friendliness and dispensing convenience.