Cosmetic jars in particular are less seen in skincare product packaging now, accounting for the packaging of just 4% of all launches 2008 to date. This may in part be because jars are seen as old fashioned and associated with in the home use. For many men a skin care regime needs to fit easily and quickly into the day and be available wherever they are, with bottles and plasitc squeeze tubes more suitable for use at the gym, or at work. Even for in the home use men’s skincare is marketed as functional and so easy and quick application will be preferred over a pack type that may suggest ‘treating yourself’ and ‘pampering’.