Squeeze Tube For Men Skincare Product

Easy to pick up at home and gym, quickly find their preferred brand in store are the most concrened thing that’s mean focuse on packaging for cosmetics.

Dr Benjamin Punchard, Senior Global Packaging Analyst, Mintel But with the growth of value added anti-aging and targeted eye care products, more innovative packaging is squeezing onto the shelf.

In the modern male of metrosexualisation,men’s skincare has seen strong growth. Though soap and water once dominated, today’s man is quite at ease with skin care products and likely to include them in a regular skin care regime. However despite this growth in use, and in the number of brands active in this category, the packaging for men’s skincare remains consolidated around two core pack types. For example taking global launches of men’s body, face and eye care, in 2011 bottles and tubes accounted for 89% of all packaging, compared with 71% for unisex and women’s products.