There is a 6.9% increment for men’s cosmetic market; this has been considered as a main trend for international cosmetic market. Asia market contributes the big part of this growth. Take China as an example, men do not actually pay attention on daily skincare due to traditional concept, not to mention making up. Nowadays, they are more willing to spend money and time on skincare since they realize the importance. As a cosmetic packaging supplier, this is another growing opportunity for the industry.

When a lady is choosing a product from the shelf, the package contributes a big impact on her decision. But this may not apply on men. Cost is also not a main factor for men while choosing a brand. Comparing to female’s market; brands are looking at a different way on the development.