The global plastic packaging market might grow to 300 billion dollars. Whereas, the plastic packaging, such as shampoo and conditioner bottles, is harmful for the environment, especially for the ocean. After realizing the consequences, some firms choose to use bio-plastics and refillable metal bottles rather than plastic. Sustainable development campaign can attract a number of customers as they pay attention to pollution.

Plastic pollution is ubiquity, even in the Arctic Ocean. It is a big issue since it is said that every year, 100 million marine creatures die due to the plastic pollution. We do not have any credible measures to extract plastic but it plays an important role in our daily life. In this situation, revolution is necessary for many brands, especially plastic polluters. They realize that their development sacrifices the environment.
A company set up a plan to redesign products and supervise staff. It has five meetings every year and concludes changes including sustainable packaging and water use to realize the goal as soon as possible. It also did some research on environmental influence of products during life circle, especially when they are thrown. One of the key points of the plan is transforming plastic, which means that in the future, plastic can be reused, recycle or used as fertilizer. It is helpful for circular economy since in this way, plastic can be reused instead of being waste. It means that the company needs to exploit techniques to reuse plastic and alter supply chain, which are big challenges, but chief research is confident that their company can be in the front row. For instance, during the production process, bubbles are introduced in materials so there is 15% less plastic content and bio-plastics, such as cornstarch are used to replace traditional plastics. Besides, plastic packaging is not allowed in the company so refillable deodorants are put into a metal tube. A professor agrees that solving packaging problems is a good method to transform the usage of plastic since packaging is a kind of waste. Another professor supports the opinion that although it is not clear that how much pollution plastic packaging causes, it is still a crucial matter, which can be dealt with easier.

If plastic packaging needs to be transformed, supply chain should also change. That is why the company contacted with some bio-plastic suppliers. What is more, the corporation invented a new pigment for black plastic, which can help black plastic bottles to be detected by machines and recycled by recycle equipment, unlike traditional machines which cannot be detected and finally, be thrown away. As a result, it is regarded as the leader in the sustainable development.

It seems that it is a profitable market for investment but it is not an easy task to create circular plastic economy for numerous goods. One of the challenges is the usability of materials as firms must cooperate with suppliers to ensure which procedure needs materials, how much can be used and disparity. A typical example is that the company collaborates with a recycler to improve the ability of recycling and get materials to meet the demands but it cannot be accepted by customers probably. In terms of no-plastic part, it is still in pilot mode, albeit consumers support recycled or recyclable plastics.

Customers can be the driver who leads to the change of plastic use. Someone reckons that the measures can help the company compete with others. After customers realized the bad impacts of plastics and governments introduced new rules about taxation and prohibition of plastics, it forced the company to look for solutions. It is predicted that the scale of plastic packaging markets all over the world will be 269.6 billion dollars, much higher than the 2017 valuation of 198 billion dollars. Talking of why it can grow rapidly, plastic packaging is convenient and inexpensive. However, according to the data provided, customers would like to spend 10% more money buying sustainable packaging, which means that sustainable packaging is searched by customers and it should be easy to use.

At present, the biggest market share is occupied by food and beverage sectors in the aspect of sustainable packaging. Cosmetics and personal care are the second biggest. Thus, sustainable packaging can attract more investors and it will be one of the most profitable markets.

Not only this company, other firms can also imitate it to change plastic packaging.