When customers purchase something, what come into their eyes are appearances. In other words, the packaging is so crucial that it is the principal element which can affect sales volume because bad packaging can not attract customers. It is effective not only in marketing, but also in product protection. It is wise that many manufacturers keep up pace with the trend to manufacture natural and simple packaging rather than futuristic and high-tech appearance.

Gradually, jars are replaced by cosmetic tubes because tubes can satisfy all sorts of demands in cosmetic industry with simple decorations. Besides, tubes can prevent pollution and extend shelf life of products since they just have a narrow opening. Moreover, there are a variety of tubes for buyers to select ranging from different sizes or styles. In the past, tubes are made from metals like aluminum, lead and tin. Nowadays, tubes are developing fast. For instance, polyfoil technology is adopted to protect products from light and make packaging softer instead of rigid, which saves a large amount of money for brands. Multi-layered laminate tubes made from aluminum, plastic resin or ethylene vinyl alcohol is preferred by companies because more layers can protect better and it can also reduce creasing. Airless packaging is also popular in tube industry due to its advantages. Firstly, airless pumps can isolate air and other pollution to protect formula so moisture can be preserved longer compared with traditional tubes. Secondly, airless pump tubes save much money and time and standard tube filling lines are applicable for them. As for the invention in this field, new flip top closure cap system has an internal closure system to control closing options. Talking of decorations, no matter on top or on sides, closures can be decorated, like metallic hot stamping.

Twisting tubes are suitable for lipstick while some tubes with roll on toppers and flat caps are adaptive for liquid lip balms, liquid glosses and liquid perfumes so that people can use them easily. Some toppers have hooks which can be linked onto key chains or belt loops. Tubes made from polystyrene in circular and oval shapes are used for deodorant and other body care products. There are two ways to use this kind of tubes including twisting at the bottom to raise deodorant or pushing up bottoms. They are also suitable for solid perfumes, body products, sunscreens and so on. Moreover, pop on caps can be put on and take off easily.

There are multiple sizes for tubes we can choose ranging from 1 ml to 300 ml. And the length of tubes hinges on the capacity and shape. As for materials, polyethylene is very common as it is cheap, lightweight and convenient to put out products. Speaking of shapes, companies tend to select round or airless tubes. For airless tubes, they are more cylindrical and thinner. For round tubes, they have more capacity. There are also diversified neck styles, such as standard thread, top-star, extended nozzle thread, short nozzle thread and membrane head thread.

For different products, different packaging can be selected to fit in cosmetics.