Nowadays, there is one contradictory situation — some skincare products containing with fashion packaging are not nice. Many consumers felt like they were treated because they thought the cosmetic packaging was beautiful, and the cream inside it must be not bad.

One cosmetic supplier announced on their Facebook, they would rather invest more in making organic skincare products, but less in packaging.

The concept of making organic skincare products with simple packaging was put forward 10 years before. Several cosmetics companies tried. But at that time, many distributers do not have a clear environmental awareness; still prefer to promote products with fashion cosmetic packaging. But now consumers are hunting for ‘green’ cosmetics, organic is becoming heat.