Rock singer Rod Stewart may not have thought about his 1971 hit song “Every picture tells a story” will be turned into reality by Instagram. Many people rely on Instagram’s single image to make purchase decisions or seek more product information about what they want. A great visual effect allows consumers to purchase the products before they know what inside. Cosmetics brands and tube packaging suppliers are increasingly considering this in innovative products and cosmetic packaging design. The importance of visual effects and the impact of social media are changing the entire cosmetic tube packaging design and development process.

Instagram is becoming more and more influential, especially for independent brands. Any influential blogger can launch new cosmetics products overnight. As consumers increasingly research their beauty products through Instagram and YouTube tutorials, the aesthetics and functionality of the product’s  cosmetic tube packaging are proven before purchase, so plastic tube packaging must give a good impression of consumption.

Which tube packaging element is most concerned?

Innovation first

From Instagram to sustainability, experts agree that innovation, no matter what form, is critical to success. This may be a new way of applying, packaging upgrades or more efficient components. Of course, compared to the gorgeous innovative products, their requirements for packaging will become higher, which will more attractive through social media. As a tube packaging suppliers, we do need to consider this in cosmetic tube packaging design.