In recent years, an increasing number of consumers who purchase goods according to their ethic criteria realize the significance of brands and packaging way in Europe after one-off plastic products are banned and corporations have the responsibility to protect the environment. And someone reckoned over-packaging is useless and wasteful. That is why quite many companies try to innovate on packaging to adapt the marketplace.

A typical example is that a scientist realized a solution by combining traditional and innovative technologies so that its products can be more environmentally friendly, which is to use collapsible aluminium tubes and biodegradable closure caps. As for the caps, in the past, people used hard plastic to make caps. However, a kind of bio-technopolymer is found which can be utilized to make the caps for the tube packaging so plastic can be replaced. It is so helpful that the group got an award due to the discovery of the bio-technopolymer as aluminium tubes are recyclable and after using bioplastic capcans, they can be utilized as food for plants as a sort of household organic waste.

Furthermore, this kind of technology can be applied to all kinds of digital printing methods. Moreover, anunseen code can be made into the printing, which can help people to distinguish the truth from the false due toits characteristic. People can check it by using an app, which can help them to know some information about the product. As a result, it is not necessary or manufacturers to use the secondary packaging.