Metal give people the feeling of higher lever on the visual sense, Using the metal effect to the packaging, also can cause visual appeal to consumers, and now a lot of perfume brands are used in this kinds of packaging metal effects, such as lipstick, hoses, bottles, boxes, etc..Metal color is associated with luxury, it can conveythe “high value” to customers, and this is the reason that a lot of high-end products will choose metal packaging.

There are also foils which are specially designed for stamping plastics, and this kind of foil come in all grades and shades of metal. This foil has a relatively soft surface, which makes people feel comfortable, soft and elegant in visual. And it often used in lipstick tube, powder cake, bottle cap to help brands stand out.

Many brands choose the packaging with glossy finish, which often means shiny, and this is a long-term trend in the development of this type of packaging.