Identity Trends of 2014 Beauty Tube Packaging
2014-09-18 15:09:00
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release time：2014-09-18 15:09:00
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Tube Packaging is one of the most important parts of a brand’s presence in today’s crowded marketplace. It is the functional delivery system for the product, and has to work effectively and thoughtfully. Now we are explores a range of beauty packaging trends taking place in 2013, and includes both superficial visual observations and more thoughtful analysis of brand identity expression. The following represents an audit of notable packaging identity trends for beauty products currently in the marketplace:
Trend #1: Sustainable
The trend toward sustainability in packaging follows a broader cultural shift in consumer thinking, and can be seen in almost all categories. In fact, its arguable that sustainability can really no longer be called a trend, as it’s really more of a movement-—consumers expect corporate responsibility in today’s highly competitive marketplace. Current research even says that women will choose a brand that is socially responsible over another if product benefits and price are competitive.
Brands with sustainable tube packaging typically reflect the product itself. For example, the formulas are often biodegradable, non-toxic or otherwise eco-friendly in nature. In this trend, both the primary and secondary packaging tends to be manufactured from sustainable materials.
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