Cosmetic industry is developing so fast that almost everyone uses beauty products every day. Cosmetic industry pays much attention to loyalty compared to other industries. If brands want to stand out among millions of competitors to tell customers which one is suitable for them, cosmetic packaging is the key point.
What comes into customers’ eyes is packaging. Packaging should be attractive so products may be purchased. Otherwise, they will be stored or kept on shelves for years. If customers are amazed that that is what they need after looking at packaging, the packaging design is successful. Therefore, in order to make proper packages, the trend of packaging should be known. Besides, design elements like colors or fonts should be selected. Additionally, the necessary information of products is also crucial. Finally, decide packaging types and central point.

Actually, before designing, thinking about your target customers is of significance. For some girls, they are fond of sparkles. For some colored race, they want cosmetics which can match their skin. Thus, after thinking, you can have a clear understanding of their demands and realize how to attract their attention. Secondly, try to show your brand character as it is momentous for customers to identify your products clearly. Some brands are dark and edgy, some are simple and classic, some are luxurious and some are accessible. Designing factors and descriptions of brands depend on what your brands are. Thirdly, think about your distribution channel. For instance, you can sell online or in shops and you can sell in small boutiques or large retailers. Your packaging design may be different due to different places. Fourthly, you can design a mood board for your brand which means that you put something as inspiration that reflects your brand personality including pictures, colors or advertisements. The trend of packaging is also necessary. If you have no idea of packaging, you can look at the trend to gain some knowledge. As a result, you are able to create modern, attractive and trendy appearances without time limit.

There exist all sorts of trendy packages. Firstly, cosmetic packaging with exquisite pictures, such as flower patterns and plenty of details is welcomed so manual painting is required. If your products do not need feminization, you can create a geometric, clean and cool drawing style. If you pay attention to details or you want to show your packaging in a delicate and beautiful way, you can draw ingredients on your packaging. Secondly, particular custom fonts can be attractive. The bold font is getting popular increasingly. You can demonstrate your brand style, like vintage style, natural style or eccentric style through different kinds of fonts. Thirdly, bold patterns will be eye-catching. Bright-colored stripes, bold patterns and wild colors can make your products emerge out, confident and young appearances can make your brands distinctive and catchy pictures can make your packaging popular. Particularly, anomalous patterns are vogue. Even though some brands are not young, they can also select abstract photos if the colors and shapes are suitable. Fourthly, black packaging looks cool. Black and white cosmetic packaging is never out of date in the public. The new trend of packaging is that despite white was the first choice for cosmetic packaging, black is the dominant color gradually. The most part of packaging is black while some parts use delicate pictures and pop colors to catch eyes, which looks luxurious, mysterious and cool. The most significant thing is that monochrome packaging is not out of date forever. Fifthly, flower patterns and earthy colors make customers warm and comfortable. With abundant floral demonstrations, it is feminine, sexy and accessible. Sixthly, pastels can make packaging modern and contracted. The combination of pastels and minimalism is perfect, which can make your packaging modern and mature although minimalist design looks rough so you can look for an appropriate combination for your brand. For example, pastel shade is simple and stylish while the combination of pastels is interesting and dreamy. To sum up, packaging should be unique and express connotations of brands.
After understanding the current trend, you can design your beauty packaging and labels. The first thing comes into your mind must be designing elements. First of all, you should deem what kind of mood and personality your packages want to express, minimalist vibe, exaggerated or stylized. It can help you set your goal for your design. For instance, if you want to create a pop art feel, you may demand demonstrations. If your packaging needs natural elements, you can add nature photos to your packaging. You can realize what kinds of design elements you need clearly after deciding the style. Besides, in terms of choosing colors, there are several rules: the colors should be suitable for your brand personality; the colors can attract customers; the colors can help your brands emerge out. In cosmetic industry, the third point is the most crucial. The colors should not only fit in your brands, but also make brands stand out. For example, pink is so popular in beauty industry that there are full of pink products on shelves. It is feminine so it can be applied to all sorts of cosmetics. But it is not the best option as it is hard to attract customers. While yellow, which is bright, can make people happy though we will not think of peppermint when we see it. As we all know, famous cosmetic brands establish their brands by colors, thus, when we see different colors, different brands will come into our minds. That is why employers should try their best to look for a suitable color as the representative color. Similarly, fonts need to be distinctive so customers can recognize rapidly. Some fonts are fun, some are flirty and some are feminine. If you need delicate and clear fonts, select a modern sans serif font. If you require classical fonts, choose elegant serif fonts. The fonts should be easy to read and show the information of your products including image of your products, expiration labels, government warning labels, additional images and graphics, brand copy and so on. Moreover, physical packaging is essential, which includes outer packaging, inner packaging and product packaging. When customers get products, they will look at the outer packaging first, like boxes used for shipping or bags used for packing. Inner packaging is like the box to store product. And product packaging is the container with products inside. There are several kinds of cosmetic packaging. Before making a decision of packaging, you should consider the aim of packaging and select a suitable one. For example, the package of a lip gloss is not fit for body butter. The popular packaging includes airless bottles, pumps, sprayers, jars, tubes, droppers and compacts. Different products have different standards but you can jump out of standards to some extent. A typical example is that most lip glosses are packed in lipstick tubes as common but some companies elect other packaging, such as squeeze tubes, jars and twist tops. After deciding your packaging, how to gain it is the next step. You can buy packaging at wholesale prices in many cosmetic companies or spend more money to customize your own packaging to be outstanding. Another emphasis of your packaging design is determining a focal spot. For example, if your products’ focal spot is nature, the design elements ranging from colors to pictures should be about nature. When customers see your products before looking at other products, the information of your products need be conveyed to them. Provided that you want to enhance brand cognitive, the logo ought to be put front and center. In case that there exist amazing ingredients in your products to attract customers to purchase, that should be the central point. The key information is supposed to delivered to customers through a core element in packaging. Later, materials and specialty printing need to be taken into account. There are tons of options to make your packaging beautiful but more complicated packaging cost more. For instance, the labels of products stored in the shower ought to be coated and water resistant. Foil printing is attractive but costly. The labels of shampoo must be heat resisting as shampoo is put in the bathroom. The combination of appearances and printing can make products high-end, luxurious and interesting, such as foil-stamping, embossing, metal or ink with a 3D effect. Supposing that you have design experience and do not want to spend much money, you can do it yourself. You can communicate with experienced designers about your brands, materials, budget and printing when you have no idea of design choices. Additionally, a packaging design competition can be set up. You can write a brief introduction and collect ideas from all over the world. For instance, if you have your own designer, you can evaluate your brand style with them to let them know what you need. Then, they will develop a design model to ensure the design before a specific design. What comes to next is to assess the mode and think about whether it is fit in your products. There are some questions you should think about: whether it can attract customers; whether customers can get messages from packaging; whether the packaging is easy to use; whether the packaging can emerge out; whether it looks good in 3D; whether the packaging can not be out date after 5 years. After full consideration, the documents can be sent to printers. Finally, print your packaging and spread your products to the market. Warp up now!

Cosmetic products with appropriate cosmetic packaging and suitable design can be sold out quickly.