The further increase in consumer demand for “personal-specific” has led to personalized customization in all walks of life. In recent years, a wave has formed in the beauty industry, and major brands have successively launched corresponding services and products.

The latest catch-up is the Japanese daily chemical giant Kao Corporation. Kao Group recently announced that it will launch customized skin care products based on customers’ genetic information in 2019. Cosmetic packaging customization can also play a significant role in the sales of cosmetics. In the context of rapid economic development, the consumption concept of young consumers has changed correspondingly with the improvement of living standards. Cosmetic brands at home and abroad are overwhelming. Under the same functional conditions, packaging has become a key factor in determining the product’s strength in the fierce market competition. Cosmetic packaging is not a simple technology, it has become a complex cultural process, symbolizing the brand’s philosophy and cultural story. Therefore, if cosmetic packaging can achieve flexible customization, it will undoubtedly win a certain market share for the cosmetics business in the fierce competition.

Reliable and experienced cosmetic tube manufacturers can provide us with a good solution. Auber Packaging with more than 15 years of R&D experiences is strong at researching on different materials, styles, caps, and technology improvement of cosmetic tubes. Auber has very strong modeling capability and it’s continuously creating innovative, highly consumable products in both current and expanding markets. Following ISO9001:2015 and GB/T 2828.1-2003 standard, Auber inspected each tube strictly during production, more than 100 customers all over the world created during the last 15 years.

So what are the points in the customization process that you can pay attention to? Here we can use the impact of consumer psychology on packaging design to strengthen our custom cosmetic packaging. There will be color consumption psychology, modeling consumption psychology, material consumption psychology, consumption psychology of words and trademarks.

1.Color consumption psychology

When designing cosmetic packaging, the designer first pays attention to the color of the packaging. Many brands have their own “proprietary colors” that consumer’s think of when they see it. Color has become an important means of producing business marketing brands.

From Tiffany Blue to Hermès’ orange to Christian Louboutin’s great red-soled heels, the shading is much the same as the DNA of a brand. Auber has reliably clung to the standard Pantone shading card as a shading control standard. In the meantime, experienced professionals have a high level of sensitivity to hues. We produce high-quality cosmetic tubes, airless pump tubes, metal cosmetic tubes, lip gloss tubes, nozzle gel tubes, round skincare tubes and aluminum plastic laminated tubes to be used in cosmetics, skincare, hair care, pharmaceutical, food, chemicals, medicine, painting, industrial use, etc.

2.Modeling consumer psychology

Packaging as a physical product entity must be reflected in a certain form, structure and material. The packaging design is based on the material and aesthetic function requirements of the specific product packaging. The innovation of the cosmetic packaging can be carried out according to the different cultural backgrounds and design concepts.

The cosmetics market is gradually improving and consumers are making progress. This requires the design to provide consumers with psychological pleasure and comfort on the basis of satisfying the basic functions. This is an inevitable trend of design and one of the basic principles of cosmetic packaging design. A common point of good packaging design is that the shape is simple and classic, and the exaggerated shape is not suitable for the trend.

3.Material consumption psychology

The choice of materials is extremely important for cosmetic packaging design, which affects consumers’ perception and evaluation of products. People instinctively associate certain attributes, such as quality, elegance, freshness, cuteness, and specific traits. Auber has HGL，ABL and PBL cosmetic tubes for choices.

For example, Lancôme’s small black bottle series, which uses black glass as a carrier and a metal-colored bottle cap, gives people a deep sense of technology, which makes consumers willing to believe that the small black bottle will bring them a miracle to improve the skin.

Plastic packaging technology is also advancing, and plastics have the advantage of being brittle and portable. With the hose as the carrier, the attached text and logo are attached, and the design is simple and not simple. Consumers who pursue quality life often like this type of packaging. It is not difficult to see from these high-end brand products that today’s aesthetics have tended to be environmentally friendly and simple, and to avoid the exaggerated and extravagant style. It can be seen that the product form has different perception effects such as texture, color, texture and weight exhibited by the material, and will influence consumers’ judgment on product function.

4.Words and trademarks consumption psychology

Exquisite text design can help consumers better understand the details of the product’s  composition, usage, etc., especially for some new products, clear text information can help product promotion, and text style design is also very important. Fonts that match the brand’s features can add extra points to the product packaging. The most important aspect of the packaging surface is the trademark. The trademark helps consumers to better identify the reliability of the product. The unique design of the trademark has a good cultural interpretation of the brand and can be used in a very short time. The accurate conveyance of product information can also bring a visual feast to consumers. Auber offers diverse decorations: 6C silk screen printing, 8C offset printing, CMYK , labeling and so on. Professional teams will offer satisfying solutions according to your products.

Customization of cosmetic packaging will bring more strength to brand promotion. Indeed Auber can provide more detailed and professional advice on your cosmetic tube customization.