Gateway to Asian Cosmetics Market
2015-03-07 15:48:00
With the changing demographics, increasing living standards and growing interest in beauty, skincare and make-up, we saw an explosion in the cosmetic market in Asia. The increase can be seen in Japan, China, Malaysia and Korea as there is a huge amount of virgin consumers who can easily be talked into trying of branded international cosmetics.
Asian mothers are learning about skin care and makeup from their savvy daughters who are very receptive to Western products and are tapping into international cosmetic trends. Asian women are increasingly entering the workplace and are becoming more aware of how their appearance can affect their career prospects. Cosmeceuticals, functional products such as anti-aging, whitening and UV protection products, are most popular with them. Young Asian males have embraced the metrosexuality concept, which hit the U.S. in the 1990s, fueling demand for sophisticated cosmetic products and presenting a real opportunity for foreign brands. Reserved Asian fathers don’t recognize their blond-haired sons who are increasingly using facial masks and wearing makeup.
In addition to the U.S. ,Korea is now another country whose cosmetics fashion teenagers like to follow, for the Korean stars are having strong effects on them through the music ,TV series and global performances. We can expect an increase in the Asian cosmetics market and the tube packaging market.