Cosmetic packaging 

For the market of cosmetic packaging, there are four major trends about the label that we should have a glance and then keep in mind.

The first is a push from other printing processes toward digital printing.

Another trend is the use of complex containers.

While some brands are upping the ante on container complexity, other brands are significantly paring down and eliminating outer containers. This trend, as well as a rise in regulations that results in the need for more content, has signaled growth in extended text labels. Sometimes called booklet or extended content labels, this type of pressure sensitive label allows brands to share more product information in smaller spaces.

Finally, a push for more sustainability is a driving force in new label technologies.

Last but not least, the sustainability becomes the driving force in the labeling technologies, which is a critical part of cosmetic packaging.