Diversification of cosmetics packaging (1)
2015-09-26 08:21:00
Foundation, streamlined, easy – These are to describe cosmetics packaging in the past, especially cosmetic tube packaging, just the thing a few years ago. However, the trend seems to have finally put to the other direction.
"You are seeing the industry have moved a big step away from the basic style of packaging" tube packaging industry expert commented. This change must be shifted from simple white packaging to more colored tube packaging. Some stores and shops, such as Wal-Mart, have a great influence on this trend, because their shelf also features numerous colored tube packaging, experts stressed it’s the needed of the shelf effect.
Today, all kinds of cosmetic products are featuring as the tube packaging. In fact, according to the relevant report pointed out that with popular features (including the lightweight, low-cost, easier distribution, easy to carry and lower material usage) based plastic squeeze tube, is expected to be higher than the average speed growth. The strong growth in skin care products and bath products will push the tube package with above-average growth rate, especially for round cosmetic tube. Like toothpaste markets, hair care products manufacturing companies also contributed to tube packaging growth.
Special decorative effects
Many larger companies are asking the cosmetics packaging what they designed like the most gorgeous, dynamic, golden, through the exquisite designed tube packaging. It is urging tube packaging production companies to improve – to provide a more delicate designs, have a softer touch, and let the pictures can be placed on the tubes. The requirements of this standard are also increasing. The trend of appearance on metal tube packaging is still very popular at recently. For pearls and iridescent effects are also popular, these effects is by adding pigment in the tube material to achieve. Decorative technique also made considerable progress, from four-color and six-color silk screen printing machine to eight or ten-color printing device. When informed of the final product manufacturer to improve the decor of these capabilities, they wanted to try. This also forced suppliers to investment in equipment to improve production capacity, such as the use of the new ten-color machine.