Customers’ Taboos about Cosmetics Packaging
2016-07-16 17:01:00
Categories：Industry News News Center
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release time：2016-07-16 17:01:00
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There is no doubt that nobody likes to hear constructive criticism, but it seems that everyone is able to benefit from gentle critique—including the cosmetics industry. In this industry, cosmetics packaging with high-quality and better design can help companies widen their customer groups and improve the brand popularity.
Therefore, in order to attract customers to buy their products, people should start the business from the product packaging and understand customers’ biggest taboo with cosmetics packaging.
According to the survey, the majority of the ladies have five taboos for cosmetics packaging when purchasing cosmetics:
Taboo 1: Cosmetics packaging with bad design would bring inconvenience when using the cosmetics.
Taboo 2: Users cannot get any usage instructions of products on the packaging.
Taboo 3: Cosmetics are difficult to be squeezed or bumped out from their packages.
Taboo 4: You can’t get some prompts from the packaging before cosmetics are run out.
Taboo 5: Product packaging is not strong enough and easy to break.
Customer is God. To enlarge the businesses, people must understand the needs of customers, especially in the cosmetics industry. Only by offering suitable cosmetic packaging which customers are satisfied with, companies can continue to enhance their brand awareness.
