Cosmetic Tubes

The competition in the cosmetic tube market is fierce and companies are trying their best to stand out. Conducting innovation and being responsible are two important parts. From mass to prestige, now some of them are growing up and becoming one of the important member in the market.

In 2012, 39.29% of new color cosmetic and skin care products launched in the United States were packaged in cosmetic tubes. According to the Mintel Global New Products Database, this package choice outshines all others for new product launches in the U.S., with bottles the runner-up, clinching 22.31% of the category during the same time period.

Tubes offer a number of advantages for beauty brands. Whether chosen because of functionality, a wide range of decorative options, or simple economics, tube-packaged products continue to pack beauty aisles no matter what the price point. 

Maui Vera tubes, printed by Express Tubes, demonstrate the company’s ability to print over the tube’s shoulder and through the crimp. Suppliers continue to offer customers a myriad of ways to innovate. On the aesthetics side, many brands push the envelope of tube decorating capabilities to achieve a spectrum of results, ranging from dazzling effects to understated elegance. Functionally, brands look to sophisticated tube closures and applicators for added value that will garner loyal customers. And as many corporations also seek to ramp up their social responsibility, tube suppliers continue to push the envelope as far as sustainability.

In conclusion, from the production process, the quality to the corporations, cosmetic tubes supplier should know what the buyers really care about and the price being a point can be fading out.