Some brands are known for their use of simplistic packaging that makes product colors pop. Other brands use packaging as the hook, drawing customers in with outrageous designs and intriguing presentations. Whether companies choose the simple or the elaborate route, what matters most is that the package is well executed. 

There is a large category of brands targeting a young consumer that are very creative, certainly the most creative and reactive to the trends, especially in graphic treatment are very colorful, fun, sexy, a little bit retro — really giving the idea of having fun and pleasure of seduction. In terms of shape, it is mainly standard shapes but the innovation comes from a real graphic and colorful approach.

 

The second packaging category centers on the traditional black pack of the make-up artists.Citing color lines from make-up artists is all about the brand, the name and the product.

 

Finally,apart from the technique,innovation and the quality,some classic and prestige brands are puttin more focus on the visual sensibility of the cosmetic tube.