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Consumers want sustainable brands and products

2019-06-12 21:03:02

Categories:Auber News News Center Visit:684 release time:2019-06-12 21:03:02
Source: Author:Baron Ye

Per a report on May, the atmospheric carbon dioxide marked the second highest annual jump on record, the peak value was 3.5 ppm higher than last year’s. When I heard this news, I just think that we are moving in the less fresh air, like the fishes are swimming in the polluted sea water.

The environment may still ok for our generation to live in the earth, but the things are getting worse, will it still be ok for our children or grandchildren? Last time I discussed this concern with my husband, but he said as a normal person, we can do nothing, let the chemist do their job. It was sad we couldn’t reach the same aim.

Yes, some people among us still think to be eco-friendly isn’t their jobs, but I am lucky & happy to find that 83% consumers in survey think they want the products to be more eco-friendly. And more and more brands are starting use the recycle plastic, like Coca-Cola, Adidas, Poland Spring, H&M etc.

More people want sustainable brands and products, it will become a stronger demand in the market, and then become a chance for manufacturers to develop the products. So the purchasing behavior from the normal person is important for making a better world. Auber focuses on reducing waste in the production of cosmetic tubes and the management, and we will keep R & D the sustainable cosmetic packaging.

Consumers want sustainable brands and productsConsumers want sustainable brands and products

 

Bamboo cap for cosmetic tube is one example. The bamboo is nature and biodegradable, its special pattern and wood feeling could also help attract the consumers and build the brand image.

 

Consumers want sustainable brands and products