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Claims matter the perfect design of cosmetic package (3)

2016-05-07 11:03:00

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Yes, not all kinds of claims will lead to the regulator’s warning, but every year, cosmetic brands would received the letters from the regulatory, and many of them are fined in the millions of dollars for touting claims on cosmetic packaging that promise to “regenerate cells,” “heal” or “change the matrix of skin,” for example. With consumer product testing, the claims on cosmetic packaging would not sound like a drug company claim, but instead, they would sound like the comments or experience from the consumers, which attract them for purchasing.

Using an unbiased third-party testing agency with solid credentials could provide a better result of the consumer testing. That makes the messages on the cosmetic packaging would compel her with claims she believes.