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Claims matter the perfect design of cosmetic package (2)
2016-04-30 17:53:00
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release time:2016-04-30 17:53:00
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Consumer testing of beauty/skincare product includes sending a product in blank packaging or in final cosmetic packaging to a defined group of consumer. Products sent to consumer panelists must be at the very least conditionally approved for in-market commercialization.
And testing must be undertaken with appropriate safety and stably. The purpose to conduct this test is to collect the assessment regarding to different functions from the panelists at various intervals during a given period.
Through this method, we could find out what kind of women will be the target consumers and also find out claims/cosmetic packaging that will entice the ideal prospect to purchase.