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Claims matter the perfect design of cosmetic package (1)

2016-04-23 11:20:00

Categories:Industry News News Center Visit:646 release time:2016-04-23 11:20:00
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 Metal Cosmetic Tube Packaging

Metal cosmetic tube packaging

Skincare products buyers want efficacy claims on the cosmetic package that are trustful. Indeed, the package and deliver the contents are appealing mostly to the end-user.86% of women make cosmetic/beauty buying decisions while standing at the cosmetic/beauty counter. Beauty and personal care shopping has become a pretail job. Once a client wasn’t grabbed by its brand or cosmetic packaging, it means that this product couldn’t get her interest and her dollars.
The combination of brilliant cosmetic package design and compelling description of efficacy is necessary in the growing beauty and skincare market, but what kind of description of efficacy attract buyers mostly?
Simple: women would like something with good efficacy which proved be other women. Studies show that 93% of women would read carefully or roughly the claims on the cosmetic packaging before purchasing a skincare product; and 91% of beauty buyers in particular say they would make decision for purchasing because of those claims. A good method to prove them is to do consumer product testing.