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China’s Cosmetic Tubes Market Goes Premium and Online
2014-09-09 17:35:00
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release time：2014-09-09 17:35:00
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There is an obvious increase in the market of cosmetic tube in China.People are surprised at the fact but no one can deny it.What is important is that,the explosivelyincreasing market can send us a message that the suppliers should watch out and focus more on the development of cosmetic packaging.
Besides,two recent studies have pointed out the strong growth of the high-end cosmetic segment and, more surprisingly, the explosion of online beauty sales.
Prestige beauty sees healthy growth
Total sales of prestige beauty in China increased by 21 percent in 2011 compared to the previous year, revealed a recent study conducted by The NPD Group. The skincare and makeup were the most dynamic categories, growing by 23 and 17 percent, respectively.
Anti-aging continued to play as the driving engine of the prestige skincare market, accounting for a half of the market and posting a robust growth of nearly 27 percent in 2011. Hydrating (+19%) and whitening (+15%) skincare also played a big role in the category growth.
In prestige makeup, the face segment captured 59 percent of the category’s dollar share and increased by 18 percent in value from 2010. Products that make the face look lighter and smoother like foundation and makeup base continued to play a key role in China.
So the manufactures should be aware of the demand of packaging for foundation and makeup lotion.Cosmetic tube should catch up with comply with and the changes in the cosmetics industry.
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