Once a trend, always a trend?

A trend can always stands for along time as people will not often their minds.And the fact that sustainability of beauty packaging always come after the quality show us a trend.

However, sustainability is still in demand from consumers, so Punchard says there needs to be innovation to boost green packaging in the prestige sector.

These innovations also need to be properly communicated to the consumer. There has been a growing use of airless claims in cosmetics packaging, and it is important that these efficacy claims are substantiated.

“It can give the consumer the extra level of faith in a product and let them know it is working,” said the Mintel man. “It is increasingly important that there are more substantial claims.”

Personalisation

Finally, Punchard pinpointed personalisation as a big trend in packaging, and one which can really set a brand apart from others.“Consumers want something that is unique to them. Customisation is one of the main triggers of luxury to consumer,” he explained.“Limited edition also gives the consumer the level of uniqueness, especially numbered products which give a ‘one-of-a-kind’ feel.”

So a trend might stand for long but it will also be replaced one day.Supplier of beauty packaging should foucus on the uniqueness of the product.