Labeling, a convenient and affordable way, help companies to sell their products and make brands different from other brands by demonstrating your creative and practical products to compete with other brands. But packaging and labeling are big challenges for smaller corporations and companies without equipment for tube filling. It may be easy to solve the problem for some products, like lotions, creams, liquids and semi-solid products as the problem can be figured out once they cooperate with tube filling companies to satisfy the needs, share the goals and get resources.

The first preparation of marketing is to choose a suitable tube for your products. There are several things you ought to consider: the physical consistency of your products; the specific shelf life or expiration date of materials; the stability of compounds during heating; your preference of laminate, plastic and aluminum tubes; your preference of laminate, plastic and aluminum tubes; your preference of round tubes and oval tubes; whether filled tubes have folds or serrations on the exterior; whether your products need dating, batch numbers or lot coding.

Taking plastic squeeze tubes and metal & aluminum tubes as examples, on the one hand, for most newly-established firms and small firms, plastic tubes are economical with a slightly glossed appearance. But laminate tubes are soft and matted. Plastic squeeze tubes are used for cosmetics and personal care items, toothpastes, hair care products, semi-solid food and condiments. Conventionally, plastic tubes are sealed and trimmed. On the other hand, metal and aluminum squeeze tubes look more durable and high-end so they are utilized for high-grade cosmetic and beauty products, designer lotions, shave balms, pharmaceutical ointments, liposomal products, food, silicone-based products, industrial materials and chemical with specific stability requirements. Aluminum and metal squeeze tubes are pressure sealed so that products can be protected. They can be designed for various styles.

For the first time to select appropriate packaging, it will be a difficult task.