People’s daily lives depend on social media, so there’s no doubt that the cosmetics market will be affected by social media, in part because users want to look their best when Posting selfies or mimic the excessive look they display on their devices. Innovative components for cosmetics packaging now has also been high-profile, such as “Instagram” software, it has a simple fashion from compact to dizzying palette function, its rich tonal can bring rich “sharing”, which is beneficial to through the web site to promote the brand influence, the visual effect of beneficial to the promotion of the brand. To attract more consumers, savvy brands have focused on the development of social media that exposes their products. “As influence on social media grows, we must develop new and innovative ways to reach new audiences,” said the head of one brand company. We challenge ourselves to create compact products that we can quickly market with unique graphics to meet growing demand.

Brand visual prominence and rapid promotion can get a lot of benefits. According to a market survey, makeup growth in the United States is expected to reach $17.2 billion in 2018, up 3.5 percent from the previous year. Global makeup is expected to grow by $65.7 billion in 2018, up 3.6 percent from 2017. In particular, the prestigious beauty market is strongly influenced by social media, and brands are extremely creative in attracting consumers and winning brand loyalty through innovative products and packaging, contests, influencers, pop-up stores, etc.

Somebody said that customization was also a “huge trend”, such as with a brand printing on lipstick tubes, interesting finishes and textures, including glitters and metals, attracting many consumers.Rainbow colors/holographic and pearled color are also trend in cosmetic packaging.

In the increasingly online sales market, makeup packaging now attaches more importance than ever to strong and emotional visual appeal, showing unique functions more quickly, and improving product quality.