In the cosmetic packaging industry, all senses including vision and touch play a vital role. That is why companies should use new materials, design interesting packaging and create intelligent additives to engage customers’ senses.

In order to catch customers’ eyes, colors are crucial. There are full of goods on shelves for customers to select. Fashion colors made from especial pigments and special effects can help brands stand out among millions of competitors. Besides, laser technology can be applied to mark, label or decorate plastic. Moreover, closures can be high-tech despite closures occupy a small part. If it is easy to use, the products are successful.

To sum up, if the conditions above can be satisfied, the cosmetic packaging can be attractive.