Instagram’s impact on the packaging industry-2
2020-03-02 10:52:49
3. The Inventory
One solution for innovation and fast time to market is inventory.In order to meet the needs of rapid launch and innovation, tube packaging suppliers need to have a certain inventory capacity, and these inventory tube packaging need to be customizable.
It’s hard to keep up with the fast pace of makeup, but it’s not impossible.Many cosmetic package suppliershave used innovative surface treatments to achievethis challenge.
4. Agility and Anticipation
Tube packaging requires flexibility to calm trends and see where customers are going, the innovation is challenging. In order to really speed up the product launch,cosmetic tube packaging suppliers need to analyze and anticipate the needs of customers and consumers.Sometimes it just takes a little tweaking of the idea and it moves like wildfire.
Today’s cosmetic packaging is like a storytelling device,thanks to Instagram.Sustainable brands share their unique narratives at a glance, leaving an immediate impression on eco-consumers.
Tube packaging innovation tends to meet key standards of portability and convenience in terms of product use, distribution and sustainability.Now, sustainability isn’t just a great product feature.It is a market demands. From numerous signs on packaging to differencesrecycling rule at different regions, which didn’t mentioned consumers’ understanding of recycling. Whole recycling process has encountered many challenges.Therefore, some brands decide to send a clear message to consumers through the cosmetic packaging appearance.
Innovation is always essential in cosmetic packaging, but the emphasis will vary according to consumer trends.Instagram and influencer sharing will drive some brands’innovative tube packaging achieve a new growth.