Tube packaging is widely used by manufacturers, because it meets a variety of requirements, such as price, convenience in usage, especially for professional cosmetics.

It is also an eco-friendly packaging option that allows manufacturers to incorporate into their branding efforts. Longer shelf life and strong barrier properties as well as easy transportation, due to its less bulky nature facilitate the use of cosmetic tube packaging.

Consumers prefer the convenience of Tube packaging as it has various heads, making dispensing easier and reducing product waste. For both cosmetic brands and consumers, it needs to be portable and easy to use with one hand, which is more sanitary for users.

Therefore, Tube packaging is a preferred packaging solution.

Squeeze tubes account for the largest share of the market and are expected to witness healthy growth as it is an affordable and convenient form of packaging. Squeeze tubes provide precise dosing of pharmaceutical and can also be used as samples for cosmetics and toiletries, making them an advantageous form of packaging in the personal care and pharmaceutical industries. The laminated tube is expected to maintain its dominant position in toothpaste packaging and to be successful in other cosmetic and toiletry applications.