Now more and more young people even the elderly like online shopping.Cosmetics sales market is gradually rising per a report. The sales amount of a famous online shopping website can break several hundred million at “Double 11” activity period in a short time. Cosmetics take a high proportion among it.Because cosmetics belong to luxury items, people think the price is very affordable if cosmetics had a big discount.

People of different ages have different ideason their skin management, and have different pursuit on cosmetics. People below 30 first mainly focus on the cosmetics packaging. The more fashion the cosmetic packaging is, the more attention it will get. Functions and prices will be right behind it.

People above 30 care less about the proportion or prices, but pay more attention to the functions or comments of the cosmetics, because they want no harm to the skin.

We can also find the differences from a hot APP,“Little Red Book” APP. A lot of consumers shared their cosmetics products and makeup tips on it. From their sharing, we found young people prefer makeups, like lipstick, foundation, BB cream, etc., while those over 30 years old prefer to buy skin care products, like facial cream, masks and so on.

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