Fish Tail Shaped Tube

"Small size products allow to target different buyers, which are less loyal to brands and are looking for new products,“highlights Mathilde Lion, Beauty Expert Europe at The NPD Group. “This is a real lever for growth and the trend has been accelerating sharply in the first quarter 2015, with sales of women’s fragrances in bottles of 30 ml and less growing by 8% while the 31-44 ml male fragrances generated a 10% surplus of units sold compared to last year.”

Makeup items also ride this trend, which is probably fuelled by the success of beauty boxes in this sector. For instance, The NPD Group points out the success of makeup kits usually offering a number of trial size products. After a harsh period, 2-in-1 products are also making their come back with sales increasing by 59% in units.

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