Glossy Plastic Cosmetics Packaging

1. Foster Brand Recognition: Design a different, recognizable and meaningful set of visual equities. By using the color,the shape and the graphic elements, creating a brand recognition for cosmetics packaging is not difficult.

2. Promote Quality: Utilize high resolution digital images of the package, to promote a quality brand/product impression.

3. Be Simple and Clear: Use simple and legible copy, particularly related to size/quantity, to ensure the right price/value perception.

4. Utilize Packaging Real Estate: Include secondary panels for shoppers seeking additional information.

5. Choose Primary or Secondary (or both): Determine which package – primary or secondary – is most important to shoppers and display it.

6. Encourage Sales: Find ways to quickly show the relevant product range, to provide context and help shoppers pick the right product.

7.Add value to the cosmetics packaging through the outer packaging: use the outer layer or the outer container to deliver significant messages of the brand directly.