Private cosmetic packaging poised for Growth
2015-05-23 03:36:00
Obviously, the popular trends of Korea Entertainment, many new media that can access us easily and the knowledge of culture of the West are affecting people’s taste, which will directly have effects on the cosmetics sales and thus spur the cosmetic packaging.
No doubt about it: The recent recession has spurred growth in the private label beauty market segment. Private label players agree the economy is showing signs of a rebound, and they are optimistic that private label brands are gaining traction in the brand beauty market.
Overall, private labels have done really well during the economic downturn. Consumers have looked to save money as much as possible, and retailers have reacted to this by promoting their private label ranges.
With the economic recession, some people choose the use private label cosmetics and skincare product. If there is not much difference in quality between the branded ones and the private labeled ones, they would like to save some money. So private label saw the highest growth globally that it has seen in the last five years. However, with only 2% share of the global beauty and personal care products in 2009,the sales figure is still small.