Skin care tube packaging

It is shown by a research that Japan has the world’s oldest population, with 22% over 65 years old in 2007.”Japan is the biggest consumer of the skin care tube packaging with quantity per capital. In 2007,it cover 20% of the skin care product consumption all around the world with $13.1 billion sold, while it has only 2% of the global population”, said by  Euromonitor International

According to Chris Ono of the U.S. Commercial Service, “Market success in Japan can raise product profile and visibility in other Asian markets.” Ono says the best prospects are anti-aging, skin lightening and skin moisturizing cosmetics and toiletries. High performance and quick-acting skin care products for specific parts of the body, or cosmetics with multifunctional ingredients, are also popular items.

There are large demand for organic and eco friendly products, luxury product and branded product. What’s more important is that men’s need for skin care and personal care is large and is now gaining ground among Japanese men, ranging from children to adults. Asian consumers are very particular with the design and the quality of tube packaging. And with the Korean tide sweeping all around the world, the choice for skin care tube packaging can depend on what the stars use, too. So there are many elements affecting the product concept and design, and something unique can help to occupy the market share.