This next trend of tube packaging is purely visual, and is much more fun and playful in nature. Many current package designs out there today have either a graphic or tactile animal print element, which can be seen in both the primary and secondary packaging. The products within this category are highly decorative in nature, as well as influenced by fashion design and trends.

 

 

Because of the summer season, there are a large number of beauty products that are using a nautical or beach theme in their tube packaging, with some as seasonal offerings and some as permanent expressions of the brand identity. The packages within this trend use elements such as cool color palettes, misty gradations, nautical ropes and water-inspired illustrations or patterns.