Experts, however, insist that beauty companies can make better use of color when it comes to their bottles, tubes, pots and cartons.  After all, color reinforces a company’s image, helps consumers recognize brands on the shelf, and, well, sells products.

 

 

Over the years, way before anyone knew what branding was, the color of the brand was intrinsic,yet for the most part, beauty companies continue to play it safe.  And like the proverbial little black dress at a wedding reception, dark components are commonplace in the cosmetics market. 

 

Many companies use color as a disruption on the shelf—looking to zag when the rest of the market is zigging,Using red within a category dominated by red can cause your packaging to lack differentiation or worse, become recessive. The position of adjacent packaging color on the shelf in relationship to your color is extremely important.

 

So more than the products themselves,some other items about the product likes the shelf and the catalogue should ues the correct color,As for the cosmetic tube packaging,pay attention to the outlook of color and the color of things around the tube.