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Cosmetic plastic tube helps to raise brand profile to higher margin categories
2014-08-26 17:14:00
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release time：2014-08-26 17:14:00
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Cosmetic plastic tube plays an important part in skin and hair care.Compared to standard packaging formats,it is perceieved as tools to express added value.Cosmetic plastic tube are easier to use than plastic jars when it goes for skin care products.For example,they can give a shampoo a higher quality positioning than HDPE bottles. Both categories promise a CAGR of over 2% for plastic tubes to 2015.
Skin care also remains attractive to brand owners because, although consumer confidence fell noticeably over 2008/2009, the post-recessionary period which many European consumers feel they are in allows for continued demand for higher-quality offerings, as long as these promise to make one look ever more beautiful and feel healthier. No wonder, then, that other categories such as bath and shower, color cosmetics and sun care also offer a very positive outlook for the plastic tube.
In conclusion,a cosmetic plastic tube looks healthy,environmentally friendly and beautiful can add to the brand value.
